About Brand
NOBA STUD/O is a modern brand inspired by the past of the Adygs/Circassians, their history and culture, but at the same time based on the nowadays achievements of contemporary culture, science and fashion.
We present traditions not as a museum relic, but as an integral part of modern global culture, easily implementing some of their elements into today’s life.
Noba means ‘today’ from Adyghe language. It is ‘today’ that stands between the past and the future, between yesterday and tomorrow, combining historical heritage and aspiration for further development and movement forward.
Within the framework of the modern brand we demonstrate some elements of the richest Adyghe culture, centuries-old achievements of intellectual and spiritual development of the ethnos, its aesthetic ideas, the undisputed constants of which were elegance, fine taste and noble restraint.
Our goods with historical context are easily used in modernity and have an utilitarian purpose. Adyghe national symbols and sign codes become elements of free communication between people on a transnational scale.
We study and try to preserve the original features of Circassian artistic thinking, cultural patterns, semantics of ornament, expressed in the whole image of Adyghe decorative and applied art.
NOBA STUD/O is not an ordinary brand, releasing its collections at a strictly framed time within a narrowly defined assortment and pricing policy. We go beyond the established fashion conventions and do not limit ourselves to seasonality and even subject matter, leaving wide opportunities for creativity and freedom of thought.
Collections are released in drops at any time of the year and can consist of both clothing items and interior items, tableware, art objects, etc.
Due to the diversity of our products, we create individual collaborative projects with the most famous, oldest manufactures, fashion artists and designers.
Project author, historian and designer Tamara Kobleva
